Emma at Sky is the big cheese when it comes to finding talent to keep our favourite programmes on the screen. She got a surprise last week when her roles turned up on 'executive job board' Experteer. She hadn't posted them there.
It turns out that Experteer had posted Emma's roles with her permission. When she asked them to remove them, they refused. And so she posted on Twitter. A few hours and a number of reposts later, thousands had seen the saga including many potential Experteer customers. Not surprisingly the roles were removed from the site.
In this whole episode is the importance of brand both for job boards and recruiters. It's a digital age and word spreads fast by email, blogs, Twitter and web forums. Brand will play an important part in the talent wars. News of how we behave spreads fast. It's vital to remember that.
