I spend a good few hours a week lurking around recruiters' websites. I often wonder - why are recruiters' websites so boring?
It's a prime place to talk to candidates and clients about what you offer and set yourself aside from other recruiters. Instead most recruitment websites offer a generic design quite often with out of date job specs.
For an example of what a recruiter's website can offer take a look at e-recruitment buddy. Michelle regularly updates the site with articles and blog content giving visitors something different to read. On top of that she's regularly twittering away. All of this helps to define the e-recruitment brand and gives people a reason to visit the site.
Or check out GamesRecruit who recruit for a lot of well known names in the gaming sector. It's the brands that drive recruitment in the sector and GamesRecruit aren't shy about naming names. They've got a feed which candidates can subscribe to and receive job updates as soon as they're published. It means the cost of keeping candidates update with new job vacancies is next to nothing.
Perhaps it's a little early to think about New Years resolutions but maybe 2010 is the time to make more of your website. To give candidates and clients something more engaging. Just promise there'll be no cheesy photos of handshakes. That's so 2009.
