Seth Godin is a marketing guru to some. But he's also turned his hand to recruitment of late lining up hopefuls for his alternative MBA programme even if the recruitment process isn't one we'd recognise.
Godin coined the notion of permission marketing, the idea of engaging with consumers to build a relationship built on permission and trust, the opposite of what he terms 'interruption marketing'. At the start of the year he planned to share his expertise with a handful of keen entrepreneurs so he wrote a job ad. 48,000 looked at the job ad. 340 applied.
After application sifting all the hopefuls were invited to a Facebook group and simply ignored. No-one spoke to them about the programme or their application. Not surprisigly many grew frustrated and angry but of the commotion a few started to organise the group and showed themselves as natual leaders and organisers. 27 were then invited to a face to face interview but both with Mr Godin. Not even with anyone who worked for him. They had an interview with each other.
Each candidate interviewed the other candidates and at the end of it all the nine most popular candidates were invited to participate in the six month programme.
Definitely not your standard way to recruit.
